Inman News offers some great insight on ways that Real Estate Agents can leverage social media and technology to grow their business, especially in the down market!
Best of luck and happy selling!
Sunday, October 19, 2008
Friday, October 10, 2008
Real (Estate) Conversations: Adam Iobst A-Team Home Sales.com
Maryland Mortgage Solutions, Inc. welcomed Adam Iobst from A-Team Home Sales to our show. Adam's core business focuses on first time home buyers in the Maryland, DC and Virginia Markets. Adam prides himself on the relationships that he builds and his ability to make first time home buyers come true! Visit Adam Iobst's website at http://www.a-teamhomesales.com For more information about Maryland Mortgage Solutions visit: http://www.marylandmortgageinc.com/
Thursday, October 9, 2008
SOCIAL MEDIA SITES FOR THE REAL ESTATE PROFESSIONAL
Some social media sites for the Real Estate world. Some are better than others but depending on what you are trying to do this list will help you navigate some of the more established sites. This list provides some great platforms and mediums that allow you to show thought leadership and expertise among your peers. Some can creatively integrate profiles and responses into great marketing campaigns!
- Active Rain is for real estate agents and others in the industry who want to promote and grow their businesses. There’s a lively blogging community here, offering a place to share ideas about online marketing and networking.
- Localism.com describes itself as “The World’s Most Complete Neighborpedia.” This is a growing site that offers up the flavor and unique character of specific neighborhoods. Photos and maps, as well as neighborhood and property descriptions, are included.
- Mydealbook.com is used by those in commercial real estate, including architects, developers, agents, and brokers. This is a network for sharing information about deals.
- Realseeker is for buyers. They can search here for properties nationwide and then discuss them with others, using built-in communication tools like Skype and Twitter.
- Trulia is a real estate search site that uses advanced search features, like heat mapping, as well as input from agents to offer more accurate—and therefore, more useful—information.
- Zillow is not a social networking site in its own right, but allows users to integrate Zillow information into their own sites.
- Zipvo Real EstateMedia Network is YouTube for real estate videos. Agents and others—like production companies—share information about making videos. Buyers can use Zipvo to search for videos in their locations of interest. Agents can integrate their videos into other sites.
Tuesday, October 7, 2008
What tools should Real Estate Agents use?
This is going to be a very short post. Not because of being short on time but because of being straight to the point.
You need to be visible on the following sites:
Twitter:
Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.
YouTube:
is a video sharing website where users can upload, view and share video clips.
Wordpress:
An open source blog publishing site.
Maryland Real Estate agents contact us about how to leverage these tools!
You need to be visible on the following sites:
Twitter:
Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.
YouTube:
is a video sharing website where users can upload, view and share video clips.
Wordpress:
An open source blog publishing site.
Maryland Real Estate agents contact us about how to leverage these tools!
Monday, October 6, 2008
Real Estate Agents Discover Benefits Of Social Media
Social media tools seem tailor made for small businesses such as real estate agencies. One of the benefits of small businesses is that they can respond more quickly to change and innovation than large corporate entities.
Using Facebook
Peter Fletcher makes an interesting observation about the potential of Facebook as part of the real estate transaction process.
Real Estate Blogging
Social media is about connecting with customers and requires a level of transparency. Real Estate Agents who blog need to be prepared to listen to and interact with readers (prospective and current clients). A blog with comments disabled if of little value if you want to build trust and openness.
Opening yourself to public feedback can be scary at first, but savvy real estate agents will see this an opportunity to find out what clients want and to build relationships.
Building Trust - How One Real Estate Blog Does It
The real estate profession is up against the public’s general view of people in sales as being less trustworthy. Anyone selling can be seen fairly or unfairly, to have a vested interest. How do you set yourself apart from the crowd and general public perception and build trust?
The Colorado Springs Real Estate Connection is a blog that looks like it’s getting it right. The blog posts offer value to the readers. They are informative without being sales pitches. Posts include community events, real estate trends and market reports. Their blogroll links to other real estate agent bloggers in their network. The rest of the site covers the nitty gritty of what their business offers.
Interestingly, their most popular post by far is the one which talks about who they are. People want to know who they are dealing with. Social media is a great vehicle for making these connections.
It’s Not Just All Gen Y
Newspaper circulation figures are dropping. Traditional methods are no longer the only or the best way to get the word out in the digital age. It’s not just Gen Y who are online. The largest growth group on the internet are the baby boomers. Baby boomers are a large demographic in real estate for relocations, downsizing or upgrading.
What’s In It For Your Real Estate Agency?
For those a bit wary of this new media, think of social media as just another business tool to open up alternative communication channels. I’d encourage you to at least give social media a try and see where it takes you.
Early adopters of social media as a business tool in real estate will be way ahead of their less proactive colleagues - a powerful point of difference.
Using Facebook
Peter Fletcher makes an interesting observation about the potential of Facebook as part of the real estate transaction process.
Real Estate Blogging
Social media is about connecting with customers and requires a level of transparency. Real Estate Agents who blog need to be prepared to listen to and interact with readers (prospective and current clients). A blog with comments disabled if of little value if you want to build trust and openness.
Opening yourself to public feedback can be scary at first, but savvy real estate agents will see this an opportunity to find out what clients want and to build relationships.
Building Trust - How One Real Estate Blog Does It
The real estate profession is up against the public’s general view of people in sales as being less trustworthy. Anyone selling can be seen fairly or unfairly, to have a vested interest. How do you set yourself apart from the crowd and general public perception and build trust?
The Colorado Springs Real Estate Connection is a blog that looks like it’s getting it right. The blog posts offer value to the readers. They are informative without being sales pitches. Posts include community events, real estate trends and market reports. Their blogroll links to other real estate agent bloggers in their network. The rest of the site covers the nitty gritty of what their business offers.
Interestingly, their most popular post by far is the one which talks about who they are. People want to know who they are dealing with. Social media is a great vehicle for making these connections.
It’s Not Just All Gen Y
Newspaper circulation figures are dropping. Traditional methods are no longer the only or the best way to get the word out in the digital age. It’s not just Gen Y who are online. The largest growth group on the internet are the baby boomers. Baby boomers are a large demographic in real estate for relocations, downsizing or upgrading.
What’s In It For Your Real Estate Agency?
For those a bit wary of this new media, think of social media as just another business tool to open up alternative communication channels. I’d encourage you to at least give social media a try and see where it takes you.
Early adopters of social media as a business tool in real estate will be way ahead of their less proactive colleagues - a powerful point of difference.
Saturday, October 4, 2008
Chris Broggan Social Media Expert Offers Advice to Real Estate Agents
The Social Media guru himself offers advice to agents on how to start leveraging the tools of social media. It is amazing how a slight switch in mindset gets your property out to the masses. Read the full article: CHRIS BROGGAN
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