Social media tools seem tailor made for small businesses such as real estate agencies. One of the benefits of small businesses is that they can respond more quickly to change and innovation than large corporate entities.
Using Facebook
Peter Fletcher makes an interesting observation about the potential of Facebook as part of the real estate transaction process.
Real Estate Blogging
Social media is about connecting with customers and requires a level of transparency. Real Estate Agents who blog need to be prepared to listen to and interact with readers (prospective and current clients). A blog with comments disabled if of little value if you want to build trust and openness.
Opening yourself to public feedback can be scary at first, but savvy real estate agents will see this an opportunity to find out what clients want and to build relationships.
Building Trust - How One Real Estate Blog Does It
The real estate profession is up against the public’s general view of people in sales as being less trustworthy. Anyone selling can be seen fairly or unfairly, to have a vested interest. How do you set yourself apart from the crowd and general public perception and build trust?
The Colorado Springs Real Estate Connection is a blog that looks like it’s getting it right. The blog posts offer value to the readers. They are informative without being sales pitches. Posts include community events, real estate trends and market reports. Their blogroll links to other real estate agent bloggers in their network. The rest of the site covers the nitty gritty of what their business offers.
Interestingly, their most popular post by far is the one which talks about who they are. People want to know who they are dealing with. Social media is a great vehicle for making these connections.
It’s Not Just All Gen Y
Newspaper circulation figures are dropping. Traditional methods are no longer the only or the best way to get the word out in the digital age. It’s not just Gen Y who are online. The largest growth group on the internet are the baby boomers. Baby boomers are a large demographic in real estate for relocations, downsizing or upgrading.
What’s In It For Your Real Estate Agency?
For those a bit wary of this new media, think of social media as just another business tool to open up alternative communication channels. I’d encourage you to at least give social media a try and see where it takes you.
Early adopters of social media as a business tool in real estate will be way ahead of their less proactive colleagues - a powerful point of difference.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment